JIA HOME CO.
ROLE: CONTENT STRATEGIST/ MARKETER/ SOCIAL MEDIA MANAGER/ LEAD INSTRUCTOR
SKILLS: MARKETING, GRAPHIC DESIGN, UX/UI DESIGN, SOCIAL MEDIA MANAGEMENT, EVENT COORDINATION
BACKGROUND: JIA Home Co. is a woman-owned candle business based in the San Francisco Bay Area specializing in Asian-Inspired Fragrances. Amidst a sea of conventionally western candle fragrances, the owner was motivated to make scents representative of her Asian heritage in hopes of evoking nostalgia for the greater AAPI community and beyond. In addition to creating candles in-house, candle-making workshops are offered at the studio in Berkeley, CA and for corporate teams in efforts to boost company morale and team bonding.
Corporate clients include: Salesforce, Reddit, Hyro.ai, Cuberg, Kaiser Permanente, Samsara
PRODUCT PHOTOGRAPHY
CANDLE-MAKING WORKSHOPS
PARTNERSHIPS & CAMPAIGNS
KIM + ONO
Description: Giveaway collaboration with Kim + Ono, a luxury kimono brand
Deliverables: Graphic design for IG post, caption copy, campaign planning, content strategy
YELP BAY AREA
To view reels & other social media content, please check out: https://www.instagram.com/p/C5BycuPPVs9/
Description: Giveaway with Yelp Bay Area offering candle-making workshop. This collaboration was made with Yelp’s regional marketing team as part of their small business spotlight campaign.
Deliverables: Partnership planning, lead nurturing, campaign planning, content strategy